The Story
The Platinum Group has proudly built a strong reputation over the past two decades by delivering a portfolio of high-calibre events that are deeply rooted within the British Asian community. Through The National Asian Wedding Show and The Luxury Asian Wedding Show, hundreds of thousands of Asian brides and grooms in the UK have placed their trust in The Platinum Group, investing both their time and resources to plan their perfect celebrations.
Now recognised as Europe’s Largest Asian Wedding Show, The National Asian Wedding Show is hosted annually across key UK cities including London, Birmingham, Manchester and Bradford, attracting a combined audience of over 16,000 visitors—most of whom are engaged couples actively planning their weddings.
In 2025, The Platinum Group will expand its global footprint with the highly anticipated launch of the Dubai Wedding Show, marking our first international event. In response to the growing trend of destination weddings, we are also thrilled to announce the third edition of The Destination Wedding Show, which will take place alongside The National Asian Wedding Show in London.
With a dedicated team boasting over 20 years of experience in the wedding exhibition industry, you can be confident that every event produced by The Platinum Group is delivered to the highest professional standard.
Event Outline
The Destination Wedding Show takes place on Sunday 23rd November 2025 at Novotel London West which is conveniently located in Hammersmith, close to all major routes into London and also easily accessible from the London Underground Hammersmith station.
As the show is taking place alongside our flagship National Asian Wedding Show, exhibitors will be able take advantage of the 6000 visitors that attend this show looking for wedding services and also to get ideas and inspiration for their big day. Join us at our events to:
- Gain exposure to a large, targeted and receptive audience
- Generate immediate ROI through at-show sales
- Capture lucrative visitor data
- Engage with visitors in a fun and vibrant atmosphere
- Gain valuable customer feedback and build awareness of your brand
With over 20 years of experience in the industry, our team are the best in the market when it comes to delivering quality, premium wedding exhibitions.
Market Profile
The South Asian population in the UK equates to over (9.3% of the population) 5.5 million people. Based on our customer data we currently have a direct link to 18% of the market.
Our typical customer profile is female between the ages of 21-45, university educated, spends on average £400 per outfit and an average of between £60,000-£100,000 on their wedding. Our target market values luxury, quality, brand names, and tend to own their own property; this goes someway to explain why this important part of the population represents almost 10% of the total GDP (source: The Centre for Social Markets).
Our direct audience reach and opportunities to-see through online and in person is approximately 651,500 per annum.
Valued at $36.22 billion in 2024, the global destination wedding industry is experiencing unprecedented growth, projected to soar to $47.69 billion by 2025 and reach an estimated $137.16 billion by 2029. With a compound annual growth rate (CAGR) of over 30%, couples worldwide are increasingly choosing unique and immersive locations to celebrate their big day — creating exciting opportunities across travel, fashion, events, and hospitality.
Interested in taking advantage of this lucrative destination wedding market? Join us at The Destination Wedding Show.
Sunday 17th November 2024
Novotel London Hammersmith
Exhibit with us at The Destination Wedding Show by booking one of the stand sizes listed below. All stands come complete with shell scheme, spotlights, plug socket and any tables and chairs that you may require.
We can also assist with branding and any AV requirements.
| STAND SIZE | PRICE |
| 2m x 2m | £800.00 |
| 3m x 2m | £1,150.00 |
| 4m x 2m | £1,500.00 |
| 3m x 3m | £1,350.00 |
| 6m x 2m | £2,200.00 |
| 4m x 3m | £2,300.00 |
| 6m x 3m | £2,600.00 |
Please note the Shell Scheme stands will be located within The National Asian Wedding Show exhibition room.
You can purchase multiple Shell Scheme Stands to create a larger space (All prices subject to Vat at 20%)
Event Organisers
About the Organisers
With an extensive and diverse portfolio, The Platinum Group is a seasoned leader in delivering large-scale, high-impact events across the UK and internationally.
Founded in 2004, The Platinum Group offers a comprehensive 360-degree event management service—from concept development and creative planning to set construction, AV production, décor, theming, and full post-event delivery. This end-to-end approach ensures a seamless and premium experience for clients and audiences alike.
Renowned for its expertise in catwalk and runway production, the team has orchestrated fashion showcases for leading designers across global destinations, combining technical excellence with creative flair.
Within the South Asian entertainment and cultural space, The Platinum Group has managed and produced some of the most iconic large-scale events to date. These include:
A. R. Rahman’s Journey Home World Tour
Rahat Fateh Ali Khan’s Rahat Live Concert
SLAM The Tour featuring Bollywood superstars Shah Rukh Khan, Deepika Padukone, Abhishek Bachchan, and Madhuri Dixit
The Dabangg Tour in 2017, headlined by Salman Khan and supported by Sonakshi Sinha, Jacqueline Fernandez, and Baadshah
In addition to concerts and live productions, The Platinum Group is also behind several flagship industry events, including:
India Fashion Week London
The Luxury Asian Wedding Show
The Global Fashion Design Awards
Building on this success, 2025 marks the launch of The Dubai Wedding Show extending the group’s global footprint and influence in the luxury wedding and fashion industries.
To exhibit with us please complete the form below and a member of our sales team will be in touch or alternatively you can contact us on:
0208 123 6610 or 07971 060647
To discuss participation and sponsorship opportunities please contact:
info@nationalasianweddingshow.co.uk
+44 (0) 208 123 6610
Out of hours & International clients
whatsapp/mobile +44 7971 060647